The 7 Deadly Sins of Software Marketing

[TEC News]

Go to the Web version of this newsletter: 
http://www.technologyevaluation.com/news/20110316.html
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TEC News: Impartial Software Evaluation and Analysis
March 18, 2011, Vol.4 Issue 33
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2011 ERP Buyer's Guide: Get Listed Now!
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=12652
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*The 7 Deadly Sins of Software Marketing*
You spend plenty of cash on your marketing collateral, but 
are you getting a good return on your investment? Not if 
you're committing some very common IT marketing 
sins. Learn how to stay on track to creating marketing 
collateral that's targeted and engaging--and makes prospects 
and customer want to do business with your company.
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13124

*6 Ways Vendors Are Talking At You Instead of To You*
Talking to customers works, talking at them doesn't. The trick 
is to know the difference--a distinction that seems to be lost 
on many software vendors. TEC's Jamal Rahal looks at how 
software vendors are dropping the ball when it comes to 
creating customer-friendly Web sites, and what they can do 
to make it all better. 
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13125

*Are ERP Software Vendors Messing with Your Head? (The 
Fine Art of Interpreting White Papers)*
ERP white papers are so full of buzzwords, it can be a 
challenge to figure out what the vendors are trying get 
across. To understand the difference between what ERP 
vendors say and what they really mean, check out TEC 
managing editor David Clark's guide to the top 10 ERP 
white paper buzzwords.
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13126

*Compare ERP Systems Now* 
Compare ERP systems, based on your organization's 
needs and characteristics. It's fast, online, 
and easy--and you'll see the results immediately. 
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13038

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**IT White Papers**

4 Keys to Choosing Your Next Business Phone System 
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13026

ERP vs Project-based Solutions: Which Is Right for You? 
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13027

ERP for SMBs: Time for a Decision 
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13028

Driving SMB Efficiency with BI
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13030

Achieving Business Value with Network and Application Visibility
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13031

Manufacturers and the SaaS Delivery Model
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13032

Centralized Data Backup: It Doesn't Have to Cripple Your WAN
http://c.technologyevaluation.com/indexNew.asp?cl=1&uid=2860622&e=inn-bugs@isc.org&tecnlid=3885&i=13033

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