Smart marketing tips for your website awareness

Superweb Marketing marketing at superweb.my
Tue May 31 15:59:45 UTC 2011


<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<title>Mailing HTML</title>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">						
</head>						
<body bgcolor=#f0f0f0 leftmargin=0 topmargin=0 marginwidth=0 marginheight=0>
<table width="944" border="0" align="center" cellpadding="0" cellspacing="0">
    <tbody>
        <tr>
            <td><img width="944" height="30" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/shadows_01.gif" /></td>
        </tr>
        <tr>
            <td>
            <table width="944" border="0" cellspacing="0" cellpadding="0">
                <tbody>
                    <tr>
                        <td width="42" valign="top"><img width="42" height="2921" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/shadows_02.gif" /></td>
                        <td width="850" valign="top">
                        <table width="850" border="0" cellspacing="0" cellpadding="0">
                            <tbody>
                                <tr>
                                    <td>
                                    <table width="850" border="0" cellspacing="0" cellpadding="0">
                                        <tbody>
                                            <tr>
                                                <td width="348"><img width="270" height="76" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/superweb_may_logo.gif" /></td>
                                                <td width="602" align="right"><font face="Arial" size="1" style="padding-right:50px">                                          Having trouble viewing this email? <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=229&st_id=28&email=inn-announce-request@isc.org">Please view it online here.</a></font></td>
                                            </tr>
                                        </tbody>
                                    </table>
                                    </td>
                                </tr>
                                <tr>
                                    <td><img width="427" height="345" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/Smart_marketingtips.gif" /><img width="423" height="345" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/SmartMarketingTipsforYourWebsite.gif" /></td>
                                </tr>
                                <tr>
                                    <td><img width="850" height="109" border="0" usemap="#Map" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/pic_09.gif" /></td>
                                </tr>
                                <tr>
                                    <td>
                                    <table width="850" border="0" cellspacing="0" cellpadding="0">
                                        <tbody>
                                            <tr>
                                                <td width="189"><img width="189" height="397" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/col_09.gif" /></td>
                                                <td><a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=229&st_id=28&email=inn-announce-request@isc.org"><img width="462" height="397" border="0" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/may2011_10.gif" /></a></td>
                                                <td width="200"><img width="199" height="397" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/col_11.gif" /></td>
                                            </tr>
                                        </tbody>
                                    </table>
                                    </td>
                                </tr>
                                <tr>
                                    <td><img width="850" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/pic_15.gif" /></td>
                                </tr>
                                <tr>
                                    <td><img width="850" height="49" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/may2011_13.gif" /></td>
                                </tr>
                                <tr>
                                    <td>
                                    <table width="778" height="21" border="0" align="center" cellpadding="0" cellspacing="0">
                                        <tbody>
                                            <tr>
                                                <td>
                                                <p align="justify"><font color="#333333" size="2" face="Arial">To compete successfully online, today's firms must maximize their web presence. This means leveraging your Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, we'll unravel the mysteries of effective <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=231&st_id=28&email=inn-announce-request@isc.org"#page=page-1">online marketing</a> and help you get the best returns from your Web site investment.</font></p>
                                                <p align="justify"><font color="#333333" size="2" face="Arial"><img width="260" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/mystery.jpg" /><br />
                                                Online marketing is marketing. Like all successful marketing efforts, you must develop a clearly defined goal for your Web site and must have an understanding of your online target market. What do you hope your Web site will accomplish?<br />
                                                </font></p>
                                                <font color="#333333" size="2" face="Arial" align="justify">
                                                <ul>
                                                    <li>Replace your <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=232&st_id=28&email=inn-announce-request@isc.org"#page=page-1">sales and marketing kit</a>?</li>
                                                    <li>Close sales deals?</li>
                                                    <li>Create a secondary revenue stream?</li>
                                                    <li>Serve as your <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=233&st_id=28&email=inn-announce-request@isc.org"#page=page-1">virtual storefront</a>?</li>
                                                    <li>Support other marketing activities by providing a <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=234&st_id=28&email=inn-announce-request@isc.org"#page=page-1">professional online presence</a>?</li>
                                                </ul>
                                                </font>                                             <font color="#333333" size="2" face="Arial" align="justify">Once you've decided that, next ask yourself if you can accomplish your online objectives with your existing target market?</font>
                                                <p align="justify"><img width="159" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/keytosuccess.jpg" /><br />
                                                <font color="#333333" size="2" face="Arial"> Be clear about what you want your site to accomplish. Clarify your objectives and measurements so you can know if your investment brings you the expected return.</font></p>
                                                <p align="justify">..................................................................................................................................................................................................</p>
                                                <p align="justify"><font color="#333333" size="2" face="Arial"><img width="434" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/mystery2.gif" /><br />
                                                The answer is both. When visitors arrive at your site, the <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=234&st_id=28&email=inn-announce-request@isc.org"#page=page-1">overall look and feel</a> determines whether  they stay or move on. Your site needs to reflect your brand and be consistent with your other marketing  pieces. Also, your site needs to be easy to use and navigate. So design is important.   </font></p>
                                                <p align="justify"><font color="#333333" size="2" face="Arial">However, that <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=235&st_id=28&email=inn-announce-request@isc.org">content is king</a>. Once a visitor's decided to stay, your copy needs to grab them. It must                      be relevant to visitors and answer their questions effectively. The content should lead them to important                      points and entice them with calls to action throughout the site.</font></p>
                                                <p align="justify"><img width="159" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/keytosuccess.jpg" /><br />
                                                <font color="#333333" size="2" face="Arial"> Speak to your target market-use language they use, anticipate the questions they'll have, address problems  they have that your company solves, and speak to them so they feel like you "get it." For the best copy, consider the following points:<br />
                                                </font></p>
                                                <font color="#333333" size="2" face="Arial" align="justify">
                                                <ul>
                                                    <li>Keep content fresh and updated so visitors want to return.</li>
                                                    <li>Keep copy brief and to the point.</li>
                                                    <li>Include clear call to actions. Phrases such as "Call us", <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=232&st_id=28&email=inn-announce-request@isc.org"#page=page-1">"Sign up for our newsletter"</a> will prompt visitors to take action.</li>
                                                    <li>Make it "sticky"-figure out how you can keep people on your site. Use a one-question survey that provides immediate results,                        direct them to helpful information and encourage them to browse your <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=233&st_id=28&email=inn-announce-request@isc.org"#page=page-1">online store</a>.</li>
                                                    <li>Offer tips and advice. While some entrepreneurs are concerned about giving away their value for nothing, offering tips and                        ideas reinforces your expertise to your audience and inspires them to work with you.</li>
                                                    <li><a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=234&st_id=28&email=inn-announce-request@isc.org"#page=page-1">Your home page</a> must address the problems and challenges that your customers have-and tell them how you can solve them. Visitors</li>
                                                    <li>should look at your home page and think, "They get it."</li>
                                                </ul>
                                                </font>
                                                <p align="justify">..................................................................................................................................................................................................</p>
                                                <p align="justify"><font color="#333333" size="2" face="Arial"><img width="434" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/mystery3.gif" /><br />
                                                Did you hope that once you had your Web site up and running your sales would explode? You're not alone. Unfortunately, just <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=234&st_id=28&email=inn-announce-request@isc.org"#page=page-1">building <br />
                                                a Web site</a> isn't enough. The keys to getting the most out of your investment can be summed up in three words: Leverage, integrate and monitor.</font></p>
                                                <p align="justify"><img width="159" height="41" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/keytosuccess.jpg" /><br />
                                                <font color="#333333" size="2" face="Arial"> <strong>1) Leverage: </strong><br />
                                                </font></p>
                                                <font color="#333333" size="2" face="Arial">
                                                <ul>
                                                    <li>Handle your Web site's launch just as you would any new initiative. Distribute a press release. Create an inexpensive postcard with                      a picture of your site, and <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=232&st_id=28&email=inn-announce-request@isc.org"#page=page-1">send it to everyone</a> in your database-be sure to include an offer that inspires people to log on.</li>
                                                    <li>To include a "What's New" section on your site and keep it updated. Add any new clients, events you speak at, articles you've written,                        and any other news of interest to your customers.</li>
                                                    <li>Link your site everywhere it makes sense-to professional organizations, local business publications, doing business in (your city) sites,                        industry publications, What's New sites. The more relevant sites that link to yours, <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=231&st_id=28&email=inn-announce-request@isc.org"#page=page-1">the higher you'll rank in search engines</a>. </li>
                                                </ul>
                                                </font>
                                                <p><br />
                                                <font color="#333333" size="2" face="Arial" align="justify"><strong>2) Integrate:</strong></font></p>
                                                <font color="#333333" size="2" face="Arial" align="justify">
                                                <ul>
                                                    <li>Once you build your site, tell the world about it. Put your Web site's URL on every printed marketing piece you produce-business cards,                            brochures, direct mail postcards, Yellow Pages ads, invoices, coupons, articles you write.</li>
                                                    <li>Include your Web address in your e-mail signature and your voicemail greeting: "For more information, visit our Web site at..." If you                            have a storefront, hang a banner that includes your Web address. Think about it this way: Wherever you put your phone number, put your                            Web address there, too.</li>
                                                </ul>
                                                </font>
                                                <p align="justify"><font color="#333333" size="2" face="Arial" align="justify"><strong>3) Monitor: </strong><br />
                                                </font></p>
                                                <font color="#333333" size="2" face="Arial">
                                                <ul>
                                                    <li>When you invest money in something, you need to know if it was worth it. Statistics help you learn your return on investment. Most hosting                            companies offer stats as part of their package, and <a target="_blank" href="http://www.superweb.my/mailer/redir.php?id=236&st_id=28&email=inn-announce-request@isc.org"#page=page-1">your Web developer</a> can help you interpret them. Be sure to review site statistics quarterly                           and look for trends. Do visitors look at a few pages, get to the "Services" page, then drop off? Think about what that means-maybe they come to                            your site thinking you do one thing, then get to Services and find out you don't offer what they want. Perhaps your Services page doesn't provide                            enough information. Look for trends and adjust your site accordingly. Then keep track of your adjustments and 
 look at the results the next quarter.</li>
                                                </ul>
                                                </font>
                                                <p align="justify">..................................................................................................................................................................................................</p>
                                                </td>
                                            </tr>
                                        </tbody>
                                    </table>
                                    </td>
                                </tr>
                                <tr>
                                    <td><img width="351" height="408" border="0" usemap="#Map2" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/pic_18.gif" /><img width="499" height="408" border="0" usemap="#Map3" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/seo.gif" /></td>
                                </tr>
                                <tr>
                                    <td bgcolor="#0c4ca3">
                                    <table width="850" border="0" cellspacing="0" cellpadding="0">
                                        <tbody>
                                            <tr>
                                                <td width="207"><img width="189" height="53" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/pic_21.gif" /></td>
                                                <td width="643"><font color="#ffffff" size="-2" face="Arial">Kindly contact our friendly personnel:<br />
                                                Brandon Yeoh | H/P: 012-7276726 | Email:<a style="color:#FFFFFF" href="mailto:brandon at superweb.com.my">brandon at superweb.com.my</a> | facebook: <a style="color:#FFFFFF" href="http://www.superweb.my/mailer/redir.php?id=237&st_id=28&email=inn-announce-request@isc.org">http://facebook.superweb.my</a><br />
                                                31-5-1, 5th Floor, Block G, Jalan 3/101C, Cheras Business Center, 56100 Kuala Lumpur, West Malaysia.<br />
                                                Tel:+603-91331808   Fax:+603-91321808   Email:enquiry at superweb.com.my</font></td>
                                            </tr>
                                        </tbody>
                                    </table>
                                    </td>
                                </tr>
                            </tbody>
                        </table>
                        </td>
                        <td width="52" valign="top"><img width="52" height="2921" alt="" src="http://www.superweb.com.my/emarketing/may2011/images/shadows_04.gif" /></td>
                    </tr>
                </tbody>
            </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top">
            <h6><font color="#333333" face="Arial"><a style="color:#999999" target="_blank" href="http://www.superweb.my/mailer/redir.php?id=230&st_id=28&email=inn-announce-request@isc.org">Superweb Website Design</a></font></h6>
            </td>
        </tr>
    </tbody>
</table>
<p><map name="Map" id="Map">
<area shape="rect" coords="48,11,206,111" target="_blank" alt="Webdesign" href="http://www.superweb.my/mailer/redir.php?id=238&st_id=28&email=inn-announce-request@isc.org" />
<area shape="rect" coords="222,11,395,110" target="_blank" alt="CMS" href="http://www.superweb.my/mailer/redir.php?id=239&st_id=28&email=inn-announce-request@isc.org" />
<area shape="rect" coords="408,12,600,116" target="_blank" alt="E-commerce" href="http://www.superweb.my/mailer/redir.php?id=240&st_id=28&email=inn-announce-request@isc.org" />
<area shape="rect" coords="613,10,806,115" target="_blank" alt="SEO" href="http://www.superweb.my/mailer/redir.php?id=241&st_id=28&email=inn-announce-request@isc.org" />  </map>  <map name="Map2" id="Map2">
<area shape="rect" coords="234,322,293,385" target="_blank" alt="CMS Price List" href="http://www.superweb.my/mailer/redir.php?id=239&st_id=28&email=inn-announce-request@isc.org" />  </map>  <map name="Map3" id="Map3">
<area shape="rect" coords="177,314,260,386" target="_blank" alt="SEO Price List" href="http://www.superweb.my/mailer/redir.php?id=241&st_id=28&email=inn-announce-request@isc.org" />  </map></p>
<br><font color='#999999' size='1' face='Arial, Helvetica, sans-serif'>Powered By <a href=http://www.omnistarmailer.com/ target=_new><b>Omnistar Mailer<b></a></font><br>Click <a href=http://www.superweb.my/mailer/users/unsubscribe.php?email=inn-announce-request@isc.org&form_id=24&cust_id=0&stat_id=28>here</a> to unsubscribe.<br>Click <a href=http://www.superweb.my/mailer/users/share_friends.php?contact_id=3134&form_id=24&email_id=25&stat_id=28&cust_id=0>here</a> to share this email with a friend<img src=http://www.superweb.my/mailer/images.php?op=email_read&email=inn-announce-request@isc.org&stat_id=28></body>
</html>

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.isc.org/pipermail/inn-bugs/attachments/20110531/1ee6f659/attachment.html>


More information about the inn-bugs mailing list