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                        <p><span style="font-size: larger;"><span style="font-family: Arial;"><font color="#808080">If you are unable to view the image below, please</font> </span></span><a title="InAxs" target="_inaxs" href="http://c3i.go2event.net/seminar/my/"><span style="font-size: larger;"><span style="font-family: Arial;"><font color="#808080">click here</font></span></span></a></p>
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                                    <center><a href="http://c3i.go2event.net/seminar/my/registration.php"><img width="692" height="216" border="0" alt="" src="http://c3i.go2event.net/seminar/my/images/toolkit.jpg" /></a></center><br />
                                    <p><font face="Arial" color="#000000" size="2">You've heard the buzzwords: Social Media ... Interactivity ... New Media ... Web 2.0 ... New Communications ... Whatever you call it, this new age of interactive communications is revolutionizing the way we talk to employees, shareholders, the media and our customers.</font></p>
                                    <p><font face="Arial" color="#000000" size="2">This intensive 2 day workshop will teach you everything you need to know to get started. You'll return to your office with a complete understanding of why social media matters and how the most innovative companies have already tapped into this new communication technology. Social media has been around long enough to produce real case studies by real companies. You'll see them all. And you'll learn from their triumphs and their mistakes, including:</font></p>
                                    <ul type="disc"><font face="Arial" color="#000000" size="2">
                                        <ul>
                                            <li>How to avoid the five classic mistakes</li>
                                            <li>How to create a blog that advances the interests of your organization overnight</li>
                                            <li>How to use Facebook, LinkedIn, YouTube, Twitter, widgets and the dozens of other social media tools at your disposal-as well as which tools you can't afford to ignore and which aren't worth your time</li>
                                            <li>Case studies proving social media's worth from the Australian Tourism Commission, Bob Evans, General Motors and Sun Microsystems</li>
                                            <li>Social media nightmares? How can these new tools be used against your company, and what can you do about it now?</li>
                                        </ul>
                                        </font></ul>
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                                        <p><strong style="font-family: Arial,Helvetica,sans-serif; color: rgb(9, 18, 77); font-size: 17px;">Knowing the Competition</strong></p>
                                        <p><font face="Arial" color="#000000" size="2">Besides knowing the customers, it's also important to "Know Your Enemy." Are your competitors' websites showing up in the organic results on search engines such as Gogle and Yahoo? Are they using PPC ads on these sites?</font></p>
                                        <p><font face="Arial" color="#000000" size="2">Most important, this social media boot camp will give you the ammunition you need to persuade your senior leaders and your clients to join the Web 2.0 revolution.</font></p>
                                        <p><font face="Arial" color="#000000" size="2">Reaching your customers is a multi step process with great rewards. Register now and invest in a marketing mix that promotes the strengths of your industry and allows your business to be found where your potential customers are looking for right now!</font></p>
                                        <p><font face="Arial" color="#000000" size="2"><strong>Why should you attend this seminar? You'll Learn:</strong></font></p>
                                        <ul type="disc"><font face="Arial" color="#000000" size="2"><strong><strong><font face="Arial" color="#000000" size="2">
                                            <ul>
                                                <li>Go beyond just the basics of social media, learn how to use social media for branding your online reputation.</li>
                                                <li>Advanced techniques on how to engage others and build trusted relationships on the social web that in turn can produce leads, solution selling, and opportunity creation.</li>
                                                <li>Social media protocol and how this is different from outdated tradtional marketing techniques.</li>
                                                <li>Which social media tools to use for your industry, and find where potential customers are "hanging out", and making the right connections, at the right time.</li>
                                                <li>Analysis and optimizing of your social media profiles for greater credibility and alignment with business objectives.</li>
                                                <li>Develop techniques to earn greater trust and advocacy on your social spaces.</li>
                                                <li>Understand the principles of the NCP model (networking, contributing, and participating)</li>
                                                <li>The importance of video! Learn how to use mobile devices for video marketing!</li>
                                            </ul>
                                            </font></strong></strong></font></ul>
                                            <center><font face="Arial" color="#000000" size="2"><strong><strong><br />
                                            <strong style="font-family: Arial,Helvetica,sans-serif; color: rgb(9, 18, 77); font-size: 20px;"><strong>Implement all of this into a simple,<br />
                                            manageable strategy in just 2 days!</strong></strong> </strong></strong></font></center><font face="Arial" color="#000000" size="2"><strong><strong><br />
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                                            </strong></strong></font>
                                            <p><font face="Arial" color="#000000" size="2"><strong><strong><strong style="font-family: Arial,Helvetica,sans-serif; color: rgb(9, 18, 77); font-size: 17px;">Who Should Attend?</strong></strong></strong></font></p>
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                                                            <li>Marketing Directors</li>
                                                        </ul>
                                                        </font></td>
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                                                            <li>Corporate Communications Professsionals</li>
                                                        </ul>
                                                        </font></td>
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                                                            <li>Public Relations Professsionals</li>
                                                        </ul>
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                                                            <li>Information Technology</li>
                                                        </ul>
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                                                            <li>Crisis Management</li>
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                                                            <li>HR</li>
                                                        </ul>
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                                                            <li>Disaster Recovery</li>
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                                                            <li>Regulatory Affairs</li>
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                                                            <li>Operations</li>
                                                        </ul>
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                                            <strong><strong><br />
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                                            </strong></strong></font></p>
                                            <p><font face="Arial" color="#000000" size="2"><strong><strong><strong style="font-family: Arial,Helvetica,sans-serif; color: rgb(9, 18, 77); font-size: 17px;">Industries</strong></strong></strong></font></p>
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                                                            <li>Banking and Finance</li>
                                                        </ul>
                                                        </font></td>
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                                                            <li>Retail</li>
                                                        </ul>
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                                                            <li>Healthcare and Phrama</li>
                                                        </ul>
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                                                            <li>Government Agencies</li>
                                                        </ul>
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                                                            <li>Food & Beverage</li>
                                                        </ul>
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                                                            <li>Manufacturing</li>
                                                        </ul>
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                                                            <li>Aviation</li>
                                                        </ul>
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                                                            <li>Travel and Hospitality</li>
                                                        </ul>
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                                            </strong></strong></font></p>
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                                            <td width="735" valign="top" align="left"><strong style="font-family: Arial,Helvetica,sans-serif; color: rgb(116, 115, 115); font-size: 13px;"><a href="http://c3i.go2event.net/seminar/my/index.php"><font color="#747373">Boot Camp Information</font></a><font color="#747373">   |   <a href="http://c3i.go2event.net/seminar/my/ywl.php"><font color="#747373">You Will Learn</font></a><font color="#747373">   |   <a href="http://c3i.go2event.net/seminar/my/ftk.php"><font color="#747373">Free Tool Kit<br />
                                            </font></a><font color="#747373"><a href="http://c3i.go2event.net/seminar/my/programme.php"><font color="#747373">Programme</font></a><font color="#747373">   |   <a href="http://c3i.go2event.net/seminar/my/hwb.php"><font color="#747373">Who Will Benefit</font></a><font color="#747373">   |   <a href="http://c3i.go2event.net/seminar/my/speaker.php"><font color="#747373">Speaker</font></a><font color="#747373">   |   <a href="http://c3i.go2event.net/seminar/my/registration.php"><font color="#747373">Registration</font></a></font></font></font></font></font></font></strong>
                                            <p><font color="#747373"><font color="#747373"><font color="#747373"><font color="#747373"><font color="#747373"><font color="#747373"><font color="#747373"><font face="Arial" color="#000000" size="2">Copyright © 2009 InAxs Group Pte Ltd. All rights reserved.</font><br />
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