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<td align="left"><br /><br /><center><font size="3" color="#cc6a01"
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</center><br /><br /><br /><br /><center><font size="2" color="#cc6a01"
face="Arial"><b>HEAR WHAT OUR DELEGATES SAID ABOUT OUR
WORKSHOP</b></font></center><br /><font size="2" color="#4683ae"
face="Arial">"The seminar by Charles Toh on SEO is pretty useful. It helps
to gain insight into the social media processes" <br /><i>Eddie H, Turner
International, Asia Pacific.</i> <br /><br /><br />"The availability of all
the tools to teach the various usages of Social Media is most useful from
this conference"<br /><i>Alan A, Fuji Xerox Pte Ltd</i> <br /><br /><br
/>"Presentation on leveraging social media to grow your business was a
p/smediamay/my//smediam/smediamay/my/ay/my/rofound presentation"<br
/><i>Zainul A, MUIS, Singapore</i> <br /><br /><br />"The learnt tools used
to measure effectiveness in the Social Media workshop was useful. It is
also a good workshop on learning about the different social media platforms
available."<br /><i>Myra T, Marriot Hotel, Singapore.</i> <br /><br /><br
/>'The information on social media was very indepth, some of the search
marketing information was very useful to my business"<br /><i>Raymond
Francis, The Boeing Company</i></font> <br /><br /><br /><br /><br
/><center><font size="2" color="#000000" face="Arial">Organised by<br /><br
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<p style="margin-top: 0pt; margin-left: 14px;"><b><font size="3"
color="#414141" face="Century Gothic">WORKSHOP OVERVIEW</font></b><font
size="3" color="#414141" face="Century Gothic"></font></p>
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color="#414141"><b></b></font>
<p style="margin-top: 0pt; margin-bottom: 0pt;" align="left"><font
color="#414141"><b><font size="3" color="#cc6a01" face="Arial">TRANSFORMING
THE WAY WE DO BUSINESS </font></b></font></p>
<font color="#414141"><b></b></font></td>
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<p style="margin-top: 0pt; margin-bottom: 0pt;" align="justify"><font
size="2" color="#444444" face="Arial">You've heard the buzzwords: <b>Social
Media Marketing ... Interactivity ... New Media ... Facebook..
Twitter...Youtube...Technorati... Web 2.0 ... SEO ... SEM ... Google
Analytics ...</b> Whatever you call it, this new age of interactive
communications is revolutionizing the way we talk to employees,
shareholders, the media and our customers.</font></p>
<font size="2" color="#444444" face="Arial"></font>
<p><font size="2" color="#444444" face="Arial">This <b>Intensive 1 day
workshop</b> will teach you everything you need to know to get started.
You'll return to your office with a complete understanding of why social
media matters and how the most innovative companies have already tapped
into this new communication technology. Social media has been around long
enough to produce real case studies by real companies. You'll see them all.
And you'll learn from their triumphs and their mistakes,
including:</font></p>
<font size="2" color="#444444" face="Arial"></font>
<ul type="disc">
<font size="2" color="#444444" face="Arial">
<li>How to avoid <b>the five</b> classic mistakes</li>
<li>How to create a <b>Blog</b> that advances the interests of your
organization overnight</li>
<li>How to use <b>Facebook, LinkedIn, YouTube, Twitter,</b> widgets and the
dozens of other social media tools at your disposal-as well as which tools
you can't afford to ignore and which aren't worth your time</li>
<li>Case studies proving social media's worth from the <b>Australian
Tourism Commission, Yahoo!, Starhub, Petronas, Dell, Today's Motherhood,
and many more.</b></li>
<li>Social media nightmares? How can these new tools be used against your
company, and what can you do about it now?</li>
</font>
</ul>
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<p> </p>
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<td style="text-indent: 0pt;" align="justify" height="15" width="97%"><font
size="3" color="#cc6a01" face="Arial"><b><br /></b></font>
<p style="margin-top: 0pt; margin-bottom: 0pt;" align="left"><font size="3"
color="#cc6a01" face="Arial"><b>KNOWING THE COMPETITION</b></font></p>
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size="2" color="#444444" face="Arial"></font>
<p style="margin-top: 3px; margin-bottom: 0pt;"><font size="2"
color="#444444" face="Arial">Besides knowing the customers, it's also
important to "<b>Know Your Enemy</b>". Are your competitors' websites
showing up in the organic results on search engines such as <b>Google</b>
and <b>Yahoo</b>? Are they using PPC ads on these sites?</font></p>
<font size="2" color="#444444" face="Arial"></font>
<p><font size="2" color="#444444" face="Arial">Most important, this social
media boot camp will give you the ammunition you need to persuade your
senior leaders and your clients to join the <b>Web 2.0
revolution</b>.</font></p>
<font size="2" color="#444444" face="Arial"></font>
<p><font size="2" color="#444444" face="Arial">Reaching your customers is a
multi step process with great rewards. <a
href="http://inaxs.go2event.net/smediamay/my/registration.php?partner=week6"><u>Register
now!</u></a> and invest in a marketing mix that promotes the strengths of
your industry and allows your business to be found where your potential
customers are looking for right now!</font></p>
<font size="2" color="#444444" face="Arial"></font>
<p><font size="2" color="#444444" face="Arial"><b>Why should you attend
this workshop? You'll Learn:</b></font></p>
<font size="2" color="#444444" face="Arial"></font><ol type="1"><font
size="2" color="#444444" face="Arial">
<li><b>Go beyond just the basics of social media,</b> learn how to use
social media for <b>branding</b> your online reputation.</li>
<li><b>Advanced techniques on how to engage others</b> and build trusted
relationships on the social web that in turn can <b>produce leads</b>,
<b>solution selling</b>, and <b>opportunity</b> creation.</li>
<li><b>Social media protocol</b> and how this is different from outdated
traditional marketing techniques. </li>
<li>Which <b>social media tools</b> to use for your industry, and <b>find
where potential customers</b> are "hanging out", and <b>making the right
connections, at the right time.</b></li>
<li><b>Analysis and optimizing of your social media profiles</b> for
greater credibility and alignment with business objectives.</li>
<li><b>Develop techniques</b> to earn greater trust and advocacy on your
social spaces.</li>
<li>Understand the principles of the <b>NCP model (networking,
contributing, and participating)</b></li>
<li><b>The importance of video!</b> Learn how to use mobile devices for
video marketing!</li>
<li>Define and implement your <b>optimal social networking brand
strategy.</b></li>
<li><b>Ask the right questions, set the right goals and priorities,</b> and
execute on it including a <b>practical action plan</b> for positioning your
company to win in the <b>Facebook Era</b>.</li>
</font></ol><font size="2" color="#444444" face="Arial"></font>
<p> </p>
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</blockquote>
<p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 15px;"
align="justify"><font size="3" color="#414141" face="Century Gothic"><b>Who
Should Attend</b></font></p>
<font size="2" color="#444444" face="Arial">
<p style="margin: 0pt 10px;" align="left"> </p>
<p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 15px;"
align="left">This event has been designed for <b>Marketing
Managers/Directors, Corporate Communications Professsionals, Public
Relations Professsionals, IT/Web Professionals, Crisis Management/Disaster
Recovery, HR Management, Brand Management, Government/Regulatory Affairs,
Operations/E-commerce Managers</b> involved in:</p>
</font><font color="#231f20">
<p style="margin: 0pt 10px;" align="left"> </p>
</font><font color="#444444"></font>
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<td>• Banking and Finance</td>
<td>• Government Agencies</td>
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<td>• Aviation & Logistics</td>
<td>• Retail & Distribution</td>
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<td>• Food & Beverage</td>
<td>• Travel and Hospitality</td>
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<td>• Healthcare and Pharma</td>
<td>• Manufacturing & SME</td>
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<td>• Telecos & IT</td>
<td> </td>
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