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<td align="left"><br /> <br /> <center><font size="3" color="#cc6a01"
face="Arial"><b>Learning Moments</b></font><br /> <br /> <img
src="http://inaxs.go2event.net/smaug/my/images/g1_thumb.jpg" /> <br /> <br
/> <img src="http://inaxs.go2event.net/smaug/my/images/g2_thumb.jpg" /> <br
/> <br /> <img src="http://inaxs.go2event.net/smaug/my/images/g3_thumb.jpg"
/> </center> <br /> <br /> <br /> <br /> <center><font
color="#cc6a01"><b>HEAR WHAT OUR DELEGATES SAID ABOUT OUR
WORKSHOP</b></font></center><br /> <font color="#0483e0">"The examples and
case studies on successful brands learnt in this workshop were a very
useful part of  learning about how social media can help corporate branding
and business"<br /><i>Cheah T, InQ Pharm, Malaysia</i> <br /><br /><br
/>"Leveraging social media and analysis of Digital Marketing was a very
indepth and useful  session in this conference"<br /><i>Hairol H, Tourism
Malaysia</i> <br /><br /><br />"Learning about Digital Marketing Strategies
were a very useful part of this conference"<br /><i>Edzan N, University of
Malaya Library, Malaysia</i> <br /><br /><br />"Analyzing your website and
Google Analytics were an extremely lucrative part of this conference;
useful in my workplace"<br /><i>Joey G, Tomei Group, Malaysia</i> <br /><br
/><br />"In this social media workshop, Search Marketing optimization and
fundamentals of social media are very useful and it has helped me greatly
in the business world"<br /><i>Ho N and Zaid H, NGC systems SDN BHD,
Malaysia</i></font> <br /><br /><br /><br /><br /><center> <font size="2"
color="#000000" face="Arial">Organised by<br /><br /><img
src="http://inaxs.go2event.net/smediamay/sg/images/inaxs.jpg" border="0"
height="54" width="130" /></font></center><font size="2" color="#000000"
face="Arial"></font></td>
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<p style="margin-top: 0pt; margin-left: 14px;"><b> <font size="3"
color="#414141" face="Century Gothic">WORKSHOP OVERVIEW</font></b><font
size="3" color="#414141" face="Century Gothic"></font></p>
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color="#414141"><b> </b></font>
<p style="margin-top: 0pt; margin-bottom: 0pt;" align="left"><font
color="#414141"><b> <font size="3" color="#cc6a01"
face="Arial">TRANSFORMING THE WAY WE DO BUSINESS </font></b></font></p>
<font color="#414141"><b> </b></font></td>
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<p style="margin-top: 0pt; margin-bottom: 0pt;" align="justify"><font
size="2" color="#444444" face="Arial"> You've heard the buzzwords:
<b>Social Media Marketing ... Interactivity ... New Media ... Facebook..
Twitter...Youtube...Technorati... Web 2.0 ... SEO ... SEM ... Google
Analytics ...</b> Whatever you call it, this new age of interactive
communications is revolutionizing the way we talk to employees,
shareholders, the media and our customers.</font></p>
<font size="2" color="#444444" face="Arial"> </font>
<p><font size="2" color="#444444" face="Arial">This <b>Intensive 1 day
workshop</b> will teach you everything you need to know to get started.
You'll return to your office with a complete understanding of why social
media matters and how the most innovative companies have already tapped
into this new communication technology. Social media has been around long
enough to produce real case studies by real companies. You'll see them all.
And you'll learn from their triumphs and their mistakes,
including:</font></p>
<font size="2" color="#444444" face="Arial"> </font> 
<ul type="disc">
<font size="2" color="#444444" face="Arial">
<li>How to avoid <b>the five</b> classic mistakes</li>
<li>How to create a <b>Blog</b> that advances the interests of your
organization overnight</li>
<li>How to use <b>Facebook, LinkedIn, YouTube, Twitter,</b> widgets and the
dozens of other social media tools at your disposal-as well as which tools
you can't afford to ignore and which aren't worth your time</li>
<li>Case studies proving social media's worth from the <b>Australian
Tourism Commission, Yahoo!, Starhub, Petronas, Dell, Today's Motherhood,
and many more.</b></li>
<li>Social media nightmares? How can these new tools be used against your
company, and what can you do about it now?</li>
</font> 
</ul>
<font size="2" color="#444444" face="Arial"> </font>
<p> </p>
<font size="2" color="#444444" face="Arial"> </font></td>
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<td style="text-indent: 0pt;" align="justify" height="15" width="97%"><font
size="3" color="#cc6a01" face="Arial"><b> <br /> </b></font>
<p style="margin-top: 0pt; margin-bottom: 0pt;" align="left"><font size="3"
color="#cc6a01" face="Arial"><b> KNOWING THE COMPETITION</b></font></p>
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<td style="text-indent: 0pt;" align="justify" height="15" width="97%"><font
size="2" color="#444444" face="Arial"> </font>
<p style="margin-top: 3px; margin-bottom: 0pt;"><font size="2"
color="#444444" face="Arial"> Besides knowing the customers, it's also
important to "<b>Know Your Enemy</b>". Are your competitors' websites
showing up in the organic results on search engines such as <b>Google</b>
and <b>Yahoo</b>? Are they using PPC ads on these sites?</font></p>
<font size="2" color="#444444" face="Arial"> </font>
<p><font size="2" color="#444444" face="Arial">Most important, this social
media boot camp will give you the ammunition you need to persuade your
senior leaders and your clients to join the <b>Web 2.0
revolution</b>.</font></p>
<font size="2" color="#444444" face="Arial"> </font>
<p><font size="2" color="#444444" face="Arial">Reaching your customers is a
multi step process with great rewards. <a
href="http://inaxs.go2event.net/smaug/my/registration.php?partner=week6"><u>Register
now!</u></a> and invest in a marketing mix that promotes the strengths of
your industry and allows your business to be found where your potential
customers are looking for right now!</font></p>
<font size="2" color="#444444" face="Arial"> </font>
<p><font size="2" color="#444444" face="Arial"><b>Why should you attend
this workshop? You'll Learn:</b></font></p>
<font size="2" color="#444444" face="Arial"> </font> <ol type="1"> <font
size="2" color="#444444" face="Arial">
<li><b>Go beyond just the basics of social media,</b> learn how to use
social media for <b>branding</b> your online reputation.</li>
<li><b>Advanced techniques on how to engage others</b> and build trusted
relationships on the social web that in turn can <b>produce leads</b>,
<b>solution selling</b>, and <b>opportunity</b> creation.</li>
<li><b>Social media protocol</b> and how this is different from outdated
traditional marketing techniques. </li>
<li>Which <b>social media tools</b> to use for your industry, and <b>find
where potential customers</b> are "hanging out", and <b>making the right
connections, at the right time.</b></li>
<li><b>Analysis and optimizing of your social media profiles</b> for
greater credibility and alignment with business objectives.</li>
<li><b>Develop techniques</b> to earn greater trust and advocacy on your
social spaces.</li>
<li>Understand the principles of the <b>NCP model (networking,
contributing, and participating)</b></li>
<li><b>The importance of video!</b> Learn how to use mobile devices for
video marketing!</li>
<li>Define and implement your <b>optimal social networking brand
strategy.</b></li>
<li><b>Ask the right questions, set the right goals and priorities,</b> and
execute on it including a <b>practical action plan</b> for positioning your
company to win in the <b>Facebook Era</b>.</li>
</font></ol> <font size="2" color="#444444" face="Arial"> </font>
<p> </p>
<font size="2" color="#444444" face="Arial"> </font></td>
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<div align="justify"></div>
</div>
</blockquote>
<p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 15px;"
align="justify"><font size="3" color="#414141" face="Century Gothic">
<b>Who Should Attend</b></font></p>
<font size="2" color="#444444" face="Arial">
<p style="margin: 0pt 10px;" align="left"> </p>
<p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 15px;"
align="left">This event has been designed for <b> Marketing
Managers/Directors, Corporate Communications Professsionals, Public
Relations Professsionals, IT/Web Professionals, Crisis Management/Disaster
Recovery, HR Management, Brand Management, Government/Regulatory Affairs,
Operations/E-commerce Managers</b> involved in:</p>
</font><font color="#231f20">
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</font><font color="#444444"> </font> 
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<td>• Banking and Finance</td>
<td>• Government Agencies</td>
</tr>
<tr>
<td>• Aviation & Logistics</td>
<td>• Retail & Distribution</td>
</tr>
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<td>• Food & Beverage</td>
<td>• Travel and Hospitality</td>
</tr>
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<td>• Healthcare and Pharma</td>
<td>• Manufacturing & SME</td>
</tr>
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<td>• Telecos & IT</td>
<td> </td>
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