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<td align="left"><br /><br /><br /><center><font
color="#7b0f0d"><b>Learning Moments</b></font><br /><br /> <img
src="http://inaxs.go2event.net/smnov/my/images/g1_thumb.jpg" /> <br /><br
/> <img src="http://inaxs.go2event.net/smnov/my/images/g2_thumb.jpg" /> <br
/><br /> <img src="http://inaxs.go2event.net/smnov/my/images/g3_thumb.jpg"
/> </center> <br /><br /><br /> <center><font color="#7b0f0d"><b>HEAR WHAT
OUR DELEGATES SAID ABOUT OUR WORKSHOP</b></font></center><br /> <font
color="#0483e0">"The examples and case studies on successful brands learnt
in this workshop were a very useful part of learning about how social
media can help corporate branding and business"<br /><i>Cheah T, InQ Pharm,
Malaysia</i> <br /><br /><br />"Leveraging social media and analysis of
Digital Marketing was a very indepth and useful session in this
conference"<br /><i>Hairol H, Tourism Malaysia</i> <br /><br /><br
/>"Learning about Digital Marketing Strategies were a very useful part of
this conference"<br /><i>Edzan N, University of Malaya Library,
Malaysia</i> <br /><br /><br />"Analyzing your website and Google Analytics
were an extremely lucrative part of this conference; useful in my
workplace"<br /><i>Joey G, Tomei Group, Malaysia</i> <br /><br /><br />"In
this social media workshop, Search Marketing optimization and fundamentals
of social media are very useful and it has helped me greatly in the
business world"<br /><i>Ho N and Zaid H, NGC systems SDN BHD,
Malaysia</i></font> <br /><br /><br /><br /><br /><center> Organised by<br
/><br /><img src="http://inaxs.go2event.net/smnov/my/images/inaxs.jpg"
border="0" height="54" width="130" /></center> <font size="2"
color="#cc6a01" face="Arial"><font size="2" color="#000000"
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<p style="margin-top: 0; margin-left: 14px;"><b> <br /><font size="5"
color="#7b0f0d" face="Century Gothic"><b> LEVERAGING SOCIAL MEDIA FOR
BUSINESS;<br /> DOING BUSINESS IN THE FACEBOOK ERA</b> </font> </b></p>
<b> </b>
<div><b> </b>
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<p style="margin-top: 0; margin-bottom: 0;" align="justify"><font
color="#444444"><br /> You've heard the buzzwords: Social Media Marketing
...New Media ...Web 2.0 ... Facebook.. Twitter...YouTube...Technorati...
SEO ... SEM ... Google Analytics ... Whatever you call it, this new age of
interactive communications is revolutionizing the way we talk to employees,
shareholders, the media and our customers. </font></p>
<font color="#444444"> <br /><br /> <b>What is Social Media?</b><br /><br
/> <a href="http://www.youtube.com/watch?v=MpIOClX1jPE"><img
src="http://inaxs.go2event.net/smnov/my/images/utube.jpg" border="0"
height="386" width="638" /></a> </font>
<p> </p>
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
color="#444444"> </font>
<p style="margin-top: 3px; margin-bottom: 0;"><font color="#444444"> This
Intensive 2 days workshop will teach you everything you need to know to get
started. You'll return to your office with a strong understanding of social
media, including proven strategies & best practices to drive an
integrated marketing campaign with the most up-to-date social media
platform. Through interactive hands-on exercises and case study analysis
on Social Media Marketing, SEO and measurement strategies, you can look
forward to an enriching learning experience. Go beyond the basics of
Social Media and be equipped with skills to: </font></p>
<ul type="disc">
<font color="#444444">
<li>Create a <b>Blog</b> that advances the interests of your organization
overnight</li>
<li>Use <b>Facebook, LinkedIn, YouTube, Twitter, widgets</b> and the dozens
of other social media tools at your disposal as well as which tools you
can't afford to ignore and which aren't worth your time</li>
<li>Avoid Social media nightmares and classic mistakes</li>
<li>Engage LARA (Listen, Analyse, Relate and Act)principles to enrich your
audience experience and build trusted relationship</li>
<li>Analyse free and paid tools tailored for different social media
attributes & select the right metrics</li>
<li>Monitor, measure and implement social media marketing campaigns</li>
<li>Convert non-financial impact to monetary value in social media
marketing campaigns</li>
<li>Validate social media effectiveness for management buy-in &
overcome corporate resistance</li>
<li>Leverage on online social communities to galvanise influencers and
build followers for your brand</li>
</font>
</ul>
<font color="#444444"> </font>
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
size="3" color="#7b0f0d" face="Century Gothic"><b> <br /> </b></font>
<p style="margin-top: 0; margin-bottom: 0;" align="LEFT"><font size="3"
color="#7b0f0d" face="Century Gothic"><b> KNOWING THE
COMPETITION</b></font></p>
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color="#444444"> </font>
<p style="margin-top: 3px; margin-bottom: 0;"><font color="#444444">
Besides knowing the customers, it's also important to "Know Your Enemy".
Are your competitors' websites showing up in the organic results on search
engines such as Google and Yahoo? Are they using PPC ads on these sites?
</font></p>
<font color="#444444"> </font>
<p><font color="#444444">Most important, this social media boot camp will
give you the confidence to persuade your senior leaders to join the Web 2.0
revolution to reach out and connect with your customers the most effective
way. </font></p>
<font color="#444444"> </font>
<p><font color="#444444">Build your company's credentials and social
currency in the Industry today by engaging and tapping on the full
potential of Social Media Marketing to generate exposure, opportunity and
sales!</font></p>
<font color="#444444"> </font>
<p> </p>
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<p> </p>
<font color="#444444"> </font></center></td>
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
size="3" color="#7b0f0d" face="Century Gothic"><b> <br /> </b></font>
<p style="margin-top: 0; margin-bottom: 0;" align="LEFT"><font size="3"
color="#7b0f0d" face="Century Gothic"><b> YOU WILL LEARN:</b></font></p>
</td>
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
color="#444444"> </font>
<p style="margin-top: 3px; margin-bottom: 0;"><font color="#444444">
</font></p>
<ol type="1"> <font color="#444444">
<li>Go beyond just the basics of social media, learn how to optimise social
media for branding your online reputation and maximising ROI.</li>
<li>Advanced techniques on how to engage others and build trusted
relationships on the social web that in turn can produce leads, solution
selling, and opportunity creation.</li>
<li>Social media protocol and how this is different from outdated
traditional marketing techniques.</li>
<li>Which social media tools to use for your industry, and find where
potential customers are "hanging out", and making the right connections, at
the right time.</li>
<li>Analysis and optimizing of your social media profiles for greater
credibility and alignment with business objectives.</li>
<li>Develop techniques to earn greater trust and advocacy on your social
spaces.</li>
<li>Understand the principles of the NCP model (networking, contributing,
and participating).</li>
<li>The importance of SEO! Learn how to use search engine marketing with
social media.</li>
<li>Define and implement your optimal social networking brand
strategy.</li>
<li>Ask the right questions, set the right goals and priorities, and
execute on it including a practical action plan for positioning your
company to win in the Facebook Era.</li>
<li>Hands-on exercises and activities for personal guidance on your social
media marketing strategies.</li>
</font></ol> <font color="#444444"> </font>
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<hr />
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
size="3" color="#7b0f0d" face="Century Gothic"><b> <br /> </b></font>
<p style="margin-top: 0; margin-bottom: 0;" align="LEFT"><font size="3"
color="#7b0f0d" face="Century Gothic"><b> Who Should
Attend?</b></font></p>
</td>
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<td style="text-indent: 0;" align="justify" height="15" width="97%"><font
color="#444444"> </font>
<p style="margin-top: 3px; margin-bottom: 0;" align="LEFT"><font
color="#444444"> This event has been designed for Marketing
Managers/Directors, Corporate Communications Professsionals, Public
Relations Professsionals, IT/Web Professionals, Crisis Management/Disaster
Recovery, HR Management, Brand Management, Government/Regulatory Affairs,
Operations/E-commerce Managers involved in: <br /><br />
</font></p>
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<td wudth="35%" align="left">- Banking and Finance</td>
<td align="left" width="65%">- Government Agencies</td>
</tr>
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<td>- Aviation & Logistics</td>
<td>- Retail & Distribution</td>
</tr>
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<td>- Food & Beverage</td>
<td>- Travel and Hospitality</td>
</tr>
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<td>- Healthcare and Pharma</td>
<td>- Manufacturing & SME</td>
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<td>- Telecos & IT</td>
<td> </td>
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<p style="margin-top: 3px; margin-bottom: 0;" align="LEFT"><font
color="#444444"><br /><br /> <a
href="http://inaxs.go2event.net/smnov/my/registration.php?partner=week3wave">
<img src="http://inaxs.go2event.net/smnov/my/images/registernow.png"
border="0" height="50" width="116" /></a><br /><br /><br /> <b>PAST
TRAINING CLIENTS</b><br /><br /></font></p>
<p><font color="#444444"><img
src="http://inaxs.go2event.net/smnov/my/images/clients.jpg" border="0"
height="119" width="600" /> </font></p>
<font color="#444444"> </font></td>
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face="Verdana, Arial, Helvetica, sans-serif">Copyright © 2010 <b>InAxs
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