<p> </p>
<p> </p>
<p> </p>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">Greetings,</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">We would like to inform you
that MarkPlus&Co Consultancy is holding a
</span><strong><span style="COLOR: red">one-day
training session</span></strong><span
style="COLOR: black"> on </span><strong><span
style="COLOR: red">Achieving Marketing Performance
through Planning, Control and Measurement
</span></strong><span style="COLOR:
black">on March 22, 2011 at the Royale Chulan
Hotel in Kuala Lumpur. </span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">This training will be helpful
for companies looking to achieve high performance
this year as it will discuss how to use planning,
control and measurement processes to ensure
that our people achieve their marketing
targets. </span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">The training will be
lead by a very experienced trainer and
practitioner, Mr. Harvey Gill, who is an expert on
</span><span style="COLOR: black">budgetary
control systems and KPI implementation.
</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">We can provide a special
price for you if you call us at 03 2166 8197
or 013 898 5971  (and ask for Hanis
Athirah).</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black">Program
Summary:</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black; FONT-SIZE: 19pt">Ensuring
Marketing Performance through
</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black; FONT-SIZE: 19pt">Planning,
Control and Measurement</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black">22
March</span></strong><strong><span style="COLOR:
black"> 2011</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black">09.00 AM s/d 05.00
PM</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black">ROYALE CHULAN
HOTEL</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black">No. 5, Jalan
Conlay</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><span
style="COLOR: black">50450 Kuala Lumpur, Malaysia
</span></strong></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in
0pt"><strong> </strong></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.5in"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE:
14pt">Overview:</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">In many organizations,
marketing spending makes up a sizable portion of
the companies’ total budget. However, over
the years, control and accountability for the
effectiveness of these marketing budget has been
lax. As a result, all too often companies do not
know which of their marketing campaigns are
effective and which ones are not..</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">This problem can be solved if
a company has a proper planning, control and
measurement process for its marketing spending.
This is what this workshop will
discuss. </span></div>
<div style="MARGIN: 0in 0in
0pt"><strong> </strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE: 14pt">Who Should
Attend</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">Financial Officers, Marketing
Officers, Sales Officers, General Managers,
Strategic Planners, Finance Managers, Marketing
Managers, Sales Managers, Product Managers, Brand
Managers </span></div>
<div style="MARGIN: 0in 0in
0pt"><strong> </strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE:
14pt">Benefits</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">After participating in this
workshop, participants will be expected to:
</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Master concepts
of marketing planning, controls and investment
measurement</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Be able to break
down strategic profit and growth targets into
actionable marketing plans </span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Be able to plan
profitable marketing campaigns</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Be able to
control marketing spending to ensure results
</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Be able to
measure marketing investment returns</span></div>
<div style="MARGIN: 0in 0in
0pt"><strong> </strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE: 14pt">Course
Syllabus</span></u></strong></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Understanding
Control and Planning Systems</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Understanding
The Relationship Between Marketing Spending and
Growth </span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Performance
Targets and Marketing Spending</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Marketing
Planning Process </span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Low Budget High
Impact Marketing </span></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">·</span><span
style="COLOR: black; FONT-SIZE:
7pt">       </span><span
style="COLOR: black">Marketing Control
Process</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.25in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Analytics
– Measuring Marketing
Effectiveness</span></div>
<div style="MARGIN: 0in 0in 10pt; BACKGROUND:
white"><strong> </strong></div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE:
14pt">Speaker:</span></u></strong></div>
<div style="MARGIN: 0in 0in 10pt; BACKGROUND:
white"><span style="COLOR: black">Dr. Harvey Gill
has more than 20 years of experience in various
industries, working initially for a manufacturing
multi-national corporation (MNC), then commercial
banking with emphasis on credit marketing and
business development and is now a well regarded
business consultant whose business advisory
services are much sought after for budgetary
control systems and KPI
implementation.</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">As a trainer, he has worked
with Bank Negara Malaysia and Danamodal, Bank
Industry, Standard Chartered Bank, the Maybank
group, Telekom Malaysia, NEC Semiconductors, STAR,
Australian Society of CPAs, Association of Finance
Companies Malaysia (AFCM), Kontena Nasional,
Petronas… and many others.</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE: 14pt">Course Fees
(HRDF Claimable)</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="TEXT-TRANSFORM: uppercase; COLOR: black;
FONT-SIZE: 10pt">·</span><span
style="TEXT-TRANSFORM: uppercase; COLOR: black;
FONT-SIZE:
7pt">        
</span><strong><span style="TEXT-TRANSFORM:
uppercase; COLOR: black; FONT-SIZE: 10pt">RM 1000
per person </span></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="TEXT-TRANSFORM: uppercase; COLOR: black;
FONT-SIZE: 10pt">·</span><span
style="TEXT-TRANSFORM: uppercase; COLOR: black;
FONT-SIZE:
7pt">        
</span><strong><span style="TEXT-TRANSFORM:
uppercase; COLOR: black; FONT-SIZE: 10pt">RM 1800
FOR 3 PEOPLE (FROM 1 COMPANY)
</span></strong><strong><span
style="TEXT-TRANSFORM: uppercase; COLOR: black;
FONT-SIZE: 10pt"><br />
</span></strong><span style="TEXT-TRANSFORM:
uppercase; COLOR: black; FONT-SIZE:
10pt">(includes lunch, morning & afternoon
tea-breaks, course notes & certificate of
attendance)</span></div>
<div style="MARGIN: 0in 0in 0pt"> </div>
<div style="MARGIN: 0in 0in 0pt"><strong><u><span
style="COLOR: black; FONT-SIZE:
14pt">Registration</span></u></strong></div>
<div style="MARGIN: 0in 0in 0pt"><span
style="COLOR: black">To register,
contact <strong>Hanis
Athirah</strong> via:</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.5in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR:
black">Mobile: 013 898 5971</span></div>
<div style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in
0pt 0.5in"><span style="COLOR:
black">·</span><span style="COLOR: black;
FONT-SIZE:
7pt">        
</span><span style="COLOR: black">Direct Line: 03
2166 8197</span></div>