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<td>Specialist Course by TACTICS Asia</td>
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<div style="" word-wrap:=""><center><font size="+4" color="#ffffff"><b>Professional Writing for Sales Professionals</b></font> <br />
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<font size="+2" color="#ffffff"><b>Know the right approach to communicate in writing with clients</b></font> <br />
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<font size="+1" color="#ffffff">2-day course on 07 to 08 April 2011, Petaling Jaya, Selangor</font></center></div>
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<td colspan="2"><font color="#0a0a0a">WHAT PARTICIPANTS SAY ABOUT <em>ProWriting</em></font></td>
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<td class="smi">It is a very useful training and very informative. <br />
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<b><center>Fateen Rosli, PETRONAS</center></b></td>
<td align="top" class="sm">I am able to structure my thoughts into smaller manageable parts. <br />
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<b><center>Kulsanofer, TNB</center></b></td>
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<td class="smi">The principles enable more organised thinking when writing documents. <br />
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<b><center>Elaine Lee, EDB</center></b></td>
<td class="smi">It is an eye opener to move from conventional writing to <em>ProWriting</em>. <br />
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<b><center>Jeya Ganesh, VADS</center></b></td>
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Registration FEE :</b></font><br />
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<b>Group Registrations of 2 or more:</b> RM1,295 per person <br />
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Single person RM1,650<br />
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Course fee includes :</b></font></td>
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<td valign="top">-</td>
<td>all course materials</td>
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<td valign="top">-</td>
<td><em>ProWriting</em>software</td>
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<td valign="top">-</td>
<td>tea breaks, and</td>
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<td>gourmet buffet lunch at PJ Hilton.</td>
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<td colspan="2"><font color="RED"><b>Register and pay before 21 March 2011 and receive a 10% Early Bird Discount.</b><br />
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Available Reimbursements:</b></font> <br />
Course fees are <b><u>HRDF Claimable</u></b> if your company contributes to HRDF. <br />
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Course Venue:</b></font> <br />
TACTICS Training Room, <br />
PJ8 Tower, <br />
B-10-3, Block B West, <br />
No 23 Jalan Barat, Seksyen 8, <br />
46050 Petaling Jaya, Selangor. <br />
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Course Time : </b></font> <br />
9.00a.m. – 5.00p.m. <br />
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<td class="blueheader" colspan="2"><font size="-1" color="#274976"><b>Course Registration:</b></font></td>
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<td>via Online, please visit TACTICS Asia website www.tacticsasia.com</td>
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<td>call Ms Jenny at (03) 7954 7177, or</td>
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<td>via Email, please send to chuabll@gmail.com and we will email you a booking form.</td>
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<td colspan="2"><font color="#ffffff">NEXT 'PROFESSIONAL WRITING FOR SALES PROFESSIONALS COURSE' SCHEDULE FOR THE YEAR</font></td>
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<td valign="top">-</td>
<td>21 to 22 July 2011</td>
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<td valign="top">-</td>
<td>10 to 11 November 2011</td>
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<td colspan="2"><font color="#ffffff">OTHER COURSES AVAILABLE FROM TACTICS</font></td>
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<td valign="top">-</td>
<td>Professional Writing for Managers and Executives</td>
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<td valign="top">-</td>
<td>Structured Writing</td>
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<td valign="top">-</td>
<td>Professional Writing for Engineers</td>
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<td valign="top">-</td>
<td>How to Create Effective Presentations</td>
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<td>How to Write Emails that Work</td>
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<td colspan="2">For 2011 public courses calendar, please visit TACTICS Asia website www.tacticsasia.com.</td>
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<td colspan="2"><font color="#ffffff">BENEFITS OF ATTENDING TACTICS COURSES THAT USE <em>ProWriting</em> METHODOLOGY</font></td>
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<td colspan="2">Professional Writing for Sales Professionals course uses the <em>ProWriting</em> method. <br />
<br />
<em>ProWriting</em> makes information findable, useful, useable, and readable.</td>
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<td colspan="2">And the result -> improved productivity minus the stress!</td>
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<td class="blueheader"><left> <font size="3" color="#274976"><b>This is not just any writing course</b><br />
<em>ProWriting</em> methodology is a course run by writing experts to teach professionals from any industry to become experts in writing. </font></left></td>
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<td>Here is a customised transfer-of-skills course for ACTIVE sales professionals to learn from TACTICS’ extensive experience in written communication with clients and customers. <br />
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This course teaches our unique <em>ProWriting</em> method that lets you write straight to the point, enables an organisation to standardise sales correspondence and provides a common platform for all customer-related information. <br />
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Clients and customers will understand you better, respond to you faster and pay more attention to you. Sales departments will reduce costs, improve credibility and enhance communication. <br />
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This course will be especially beneficial to organisations that are selling their products and services internationally or are planning to expand globally. <br />
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<td><b>FREE to participants: A copy of Richard Bayan’s Words That Sell.</b></td>
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<td class="blueheader"><font size="3" color="#274976"><b>Who Should Attend</b></font></td>
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<td>This intensive 2-day course is for managers and executives who communicate in writing with their clients or customers in the sales process. It is aimed at sales professionals who write persuasive documents including:</td>
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<li>emails</li>
<li>proposals</li>
<li>response to tenders</li>
<li>general sales correspondence, and</li>
<li>marketing collateral like brochures, pamphlets and website content.</li>
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<td>This excellent course will be relevant and extremely useful for both new and experienced sales professionals</td>
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<td class="blueheader"><font size="3" color="#274976"><b>Course Objectives</b></font></td>
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<td>At the end of the course participants will be able to:
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<li>communicate with clients or customers effectively and with confidence</li>
<li>write persuasive documents that are easy to read and understand</li>
<li>present complex information clearly</li>
<li>write faster and more completely, and</li>
<li>develop their own templates for common sales documents.</li>
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<td class="blueheader"><font size="3" color="#274976"><b>Course Content</b></font></td>
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<td width="50%"><center>DAY 1</center></td>
<td width="50%"><center>DAY 2</center></td>
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<li>What clients and customers want to read in sales written communications.</li>
<li>Improving the readablilty of sales information by writing in plain language.</li>
<li>How clients and customers can find information faster and easier if you use <em>ProWriting</em> bits and topics.</li>
<li>Understanding how to explain things so you can give your readers more useful content.</li>
<li>Write efficiently so you can:
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<li>describing things using lists, tables, diagrams and charts.</li>
<li>describing what happens using process information.</li>
<li>giving clear instructions.</li>
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<li>Analysing your readers: knowledge, language and attitudes.</li>
<li>Analysing your content: features, opinions and proposals.</li>
<li>Writing effective emails that set the scene and get the desired response:
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<li>writing subject lines that stand out.</li>
<li>the greeting bit.</li>
<li>answering readers questions: What is this? What do I have to do? What is important?</li>
<li>choosing the best sequence of information.</li>
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<li>Appealing to buying emotions and writing about features and benefits.</li>
<li>Telling reference stories to enhance your credibility</li>
<li>Finding the right words – 6,000 words that sell.</li>
<li>Writing winning proposals:
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<li>providing the information your prospect needs.</li>
<li>choosing the best sequence of information.</li>
<li>using proposal templates.</li>
<li>writing executive summaries.</li>
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<li>Responding to tenders and ITBs.</li>
<li>Producing marketing collateral that illustrates and promotes what you do:
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<li>how to know your audience.</li>
<li>use headlines that grab attention.</li>
<li>the “5S” formula and the buying process.</li>
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</li>
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<td class="blueheader"><font size="3" color="#274976"><b>Our Expert Instructors</b></font></td>
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<td><b>Mr. Punithan (Puni)</b></td>
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<td valign="middle" align="left" style="padding: 10px;"><img border="0" align="left" alt="" src="http://tacticsasia.com/images/stories/email_puni.jpg" />
<p>Puni is a full-time TACTICS’ certified <em>ProWriting</em> instructor. He has an honours degree and MBA from the University of East London and a certificate in Operations and Productivity Management from IMPAC University in Florida.</p>
<p>He has worked as a productivity specialist focusing on supervisory management and execution control and as a lecturer in HRM, strategic management and managing change.</p>
<p>Some of the organisations that Puni has worked with include: Maybank, Multimedia Development Corporation (MDEC), TNB, Ramunia, Ranhill Bersekutu, Kuantan Port Services and the Asia Pacific Institute of Information Technology.</p>
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<td><b>Mr. Geoff Webb</b></td>
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<td valign="middle" align="left" style="padding: 10px;"><img align="left" alt="" src="http://www.tacticsasia.com/images/stories/email_geoff%202.jpg" />
<p>Geoff has over 35 years of commercial and technical experience in oil and gas, petrochemical and manufacturing industries in many countries in the Asia Pacific region. His qualifications include MPhil, BSc and Dip Ed.</p>
<p>His experience includes designing and developing online documentation systems to improve on-the-job performance, writing operations and technical manuals for large corporations, designing, developing and delivering specialist courses, training other trainers and developing eLearning courseware.</p>
<p>He specialises in process design and improvement, instructional systems design, knowledge management and information architecture as well as process mapping and document management.</p>
<p>He has worked for most of the major corporations in Malaysia including Bank Islam, IBM, Maybank, MAS, PETRONAS, Rapid KL, SJMC and TNB.</p>
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<td class="blueheader"><font size="3" color="#274976"><b>Others Who Have Attended TACTICS Courses</b></font></td>
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<td valign="top" width="33%" class="sm"><b>Singapore</b> <br />
American Express <br />
Deutsche Bank <br />
Hewlett-Packard <br />
IBM <br />
KK Hospital <br />
OCBC Bank <br />
<br />
<b>Malaysia</b> <br />
Bank Islam <br />
BASF PETRONAS <br />
Celcom <br />
Maybank <br />
Malaysian Airlines <br />
Maxis <br />
OCBC Bank <br />
Pharmaniaga <br />
Public Bank</td>
<td valign="top" width="33%" class="sm"><b>Malaysia</b> (continued) <br />
PETRONAS <br />
Standard Chartered Bank <br />
TNB <br />
Vinyl Chloride Malaysia <br />
<br />
<b>Philippines</b> <br />
Meralco <br />
National Power Corp <br />
Shoemart <br />
<br />
<b>Hong Kong</b> <br />
ACNielsen <br />
AT & T <br />
China Light and Power <br />
Dow Chemical Pacific <br />
HSBC <br />
Mass Transit Rail Corp</td>
<td valign="top" width="33%" class="sm"><b>Thailand</b> <br />
Bank of Thailand <br />
Bangchak Petroleum <br />
National Petrochemical Co. <br />
Siam Commercial Bank <br />
Shin Corporation <br />
<br />
<b>Indonesia</b> <br />
Bank Central Asia <br />
BAT Indonesia <br />
Unocal</td>
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<td class="blueheader"><font size="3" color="#274976"><b>TACTICS, Established Since 1987</b></font></td>
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<p>TACTICS has a well-established reputation for experience and expertise in training personnel in large and medium-sized organisations in hundreds of organisations covering many industries from Pakistan to Korea to New Zealand.</p>
<p>As we are confident that you will really benefit from the workshop, we GUARANTEE 100% satisfaction.</p>
<p>Save up to 50% or more and get your team trained with our in-house course.</p>
<p><b>3 easy ways for you to make booking:</b></p>
<ul type="square">
<li>for online booking, please visit TACTICS Asia website www.tacticsasia.com</li>
<li>email to chuabll@gmail.com and we will email you a booking form, or</li>
<li>call Ms Jenny at (03) 7954 7177.</li>
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